Senior Specialist in Digital Personalization at Scale (100% remote)
nr ref: 3/5/2024/KW
W Antal zajmujemy się rekrutacją od ponad 20 lat. Dzięki działaniu w 10 wyspecjalizowanych dywizjach, świetnie orientujemy się w aktualnych trendach branżowych. Precyzyjnie określamy specyfikę stanowiska, klasyfikując kluczowe umiejętności i niezbędne kwalifikacje. Naszą misją jest nie tylko znalezienie kandydata, którego kompetencje wpisują się w wymagania danego ogłoszenia, ale przede wszystkim stanowiska, spełniającego oczekiwania kandydata. Numer rejestru agencji zatrudnienia: 496.
We are introducing a pivotal role dedicated to deploying, codifying, scaling, executing, and tracking Personalization at Scale (P@S) activation and First Party Data acquisition across our campaigns in Europe. The primary goal is to enhance the effectiveness of our media and communications strategies through personalized engagement models.
Responsibilities:
- Develop and execute Personalization @ Scale strategies and campaigns in collaboration with BU Marketing Teams, Media Agencies, and Key Media Partners.
- Optimize Personalization at Scale across sector campaigns and plan digital campaigns utilizing 1P data.
- Ensure assets are effectively utilized from our DAM Platform and promote asset reuse across campaigns.
- Act as an advocate for DAM solutions and facilitate asset sharing and reuse for Brand Teams globally.
- Track and communicate the results of Personalization @ Scale implementation and report productivity for related activities.
Qualifications:
- 3-5 years of experience in Digital Marketing, specializing in Personalization at Scale.
- Strong asset management skills and proven practice.
- Proficiency in project management, with the ability to manage multiple projects in a dynamic environment.
- Experience in utilizing 1st-party data in advertising campaigns.
- Familiarity with DMP, CDP platforms (such as Salesforce Marketing Cloud).
- Proficient in executing Lead Ads campaigns on media platforms such as META, Google, TikTok.
- Strong analytical skills with attention to detail and ability to derive meaningful insights.
- Innovative, collaborative, and technically fluent.
Benefits:
- Competitive salary package commensurate with experience.
- Comprehensive health and wellness benefits package, including medical, dental, and vision coverage.
- Opportunities for professional development and growth within a global organization.
- Dynamic and collaborative work environment fostering innovation and creativity.
- Access to cutting-edge digital tools and platforms to support your work.
- Flexible work schedule and remote work options.
- Employee discounts on company products.
- Company-sponsored events and team-building activities.
